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nntrung
Trung
Artist
Vietnam
Current Residence: Hochiminh, Vietnam
Operating System: Windows Vista, Mac OSX
MP3 player of choice: Sony NW
Interests
This is the 1st time I join an advertising event in Malaysia. Instead of boring talks like previous years, the organizers decided to hold a workshop in Sunway Resort Hotel which gave students the opportunity to work directly with 6 top Executive Creative Directors (ECD):

Rahul Mathew
Executive Creative Director of Young & Rubicam

Bas Moreu
Executive Creative Director of TBWA-ISCMalaysia

Jeff Orr
Regional Executive Creative Director of Grey Worldwide

Ted Lim
Executive Creative Director of Naga DDB

Ronald Ng
Executive Creative Director of BBDO

Daniel Comar
Executive Creative Director of Ogilvy & Mather

The brief was to turn Tat Sing rubber slippers into a global cult. These are very ugly slippers, it looks cheap and nothing special.

This is its picture bp1.blogger.com/_UvRdZ7esNSk/R…

I even didn't know where the hell this Tat Sing came from :D

After 3 hours of discussion and arguement, we came out with this idea: we called our slippers the SIGNATURE SLIPPERS and the tagline is 'your own signature'.

The slippers bundled with a packet of marker pens that sells at around RM5. Not only it's cheap, but you can also draw on it, anything you want :) Our purpose is to let the customers create their own identity, personality from the slippers.

My group (only 4 members) was the 1st to present this idea to Rahul, ECD from Young & Rubicam. I forgot to mention each ECD directed 5-6 groups and my group was under Rahul.

Next, 6 ECD spent some time on discussion to choose the very best group to win the prize :)

And guess what...
From 95% blog www.enter95percent.blogspot.co…

The two winning groups are :
2nd Prize went to the group who positioned it as the 'No Choice' slipper, an anti-fashion statement. In the three hours, this group managed to express the brand idea very well in a series of POS and ambient ideas.

1st Prize (this is my group with only 4 members) was awarded to the group who branded it as the 'Signature Slipper', packing it with a set of three markers for customers to design their own personalised slippers. This won over the artist's designed slipper as it was down to earth, accessible to everyone and allows young people the opportunity to self-express.

Photo: bp0.blogger.com/_UvRdZ7esNSk/R…

'I am the sixth from left.'

The prize here is an invitation to the Kancil Awards night, and I missed it because of my stomachache, what a pity!

This ticket costs RM250 per person, huhu :(

You can read more about Kancil Awards here www.kancilawards.com/
  • Mood: Joy
  • Listening to: Tangerine Dream
  • Eating: Pringles
  • Drinking: Plain water

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:iconzeinovich:
Zeinovich Featured By Owner Oct 16, 2009
Wow I love your amazing gallery
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:iconkrissi001:
Krissi001 Featured By Owner Aug 14, 2009
Hello :hug:

You have been featured in my News Article 'Love for "random deviants"' :heart:
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:iconsolo-designer:
solo-designer Featured By Owner Apr 20, 2009
very nice gallery
Reply
:iconazlah:
azlah Featured By Owner Feb 12, 2009
very nice gallery. im impressed with your typo and layout. Just wonder if you do interactive designs (interface, front-end, flash. keep in touch. :)
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:iconanna52:
Anna52 Featured By Owner Oct 26, 2008
Your work is very matured and thoughtful, I admire how well your highlights are done
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:iconcouleur:
couleur Featured By Owner Oct 19, 2008
:iconcookie1plz::iconcookie2plz::iconcookie3plz:
:iconcookie4plz::iconcookie5plz::iconcookie6plz:
:iconcookie7plz::iconcookie8plz::iconcookie9plz:
A cookie for yooooo! ^^

Hello random deviant! :D
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:iconbuttdriller:
buttdriller Featured By Owner Oct 10, 2008
bro.. ume.. ume.. XD
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:icondanielmental:
danielmental Featured By Owner Sep 4, 2008  Professional Interface Designer
woow girl. You rock!
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:iconmiss-hypershadow:
Miss-HyperShadow Featured By Owner Jul 9, 2008   Traditional Artist
Your still life drawings are absolutely stunning! :heart: Keep up the amazing work!
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:icontasted:
Tasted Featured By Owner Apr 26, 2008
ur coloring jst so wonderful o.o
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